Twitter Cllr Kevin Sheahan, Cathaoirleach of Limerick City and County welcomes space travel icon to Limerick, former NASA astronaut Alfred ‘Al’ Worden.Picture: Keith WisemanONE of only 24 astronauts to fly to the Moon visited the offices of Limerick City and County Council this week during his two-day trip to the Mid West.Former astronaut Alfred ‘Al’ Worden was welcomed to Merchants Quay by Cathaoirleach Cllr Kevin Sheahan. Mr Worden’s visit to Limerick also saw him host a lecture at LIT and attend a dinner in The Pavilion Restaurant at the University of Limerick.Sign up for the weekly Limerick Post newsletter Sign Up Worden is one of five men and the only one still living who flew further from Earth than any others when their Apollo 15 command module travelled to the far side of the Moon in 1971. The Michigan native, now 82, was the Command Module pilot for the lunar mission, which also saw him perform the first deep-space EVA during Apollo 15’s homeward journey.In 2011, Worden’s memoir ‘Falling To Earth’ made the LA Times Bestseller list.Welcoming Mr Worden to Limerick, Cllr Sheahan said: “Al’s story is unique and his memories of his pioneering Apollo 15 mission remain as clear today as they did some 43 years ago. His visit to LIT and UL will no doubt inspire science students and those looking to fulfil their career goals, no matter how lofty they may be.”Cllr Sheahan also acknowledged Paul Ryan, a Ballybricken native and space enthusiast who invited Mr. Worden to visit Limerick. WATCH: “Everyone is fighting so hard to get on” – Pat Ryan on competitive camogie squads Limerick Ladies National Football League opener to be streamed live RELATED ARTICLESMORE FROM AUTHOR NewsLocal NewsA spaceman comes travelling to LimerickBy Alan Jacques – September 19, 2014 817 WhatsApp Email Linkedin Vanishing Ireland podcast documenting interviews with people over 70’s, looking for volunteers to share their stories Previous articleRobin Williams’ tribute film Mrs Doubtfire supporting ADAPT servicesNext articleCompany undertakes to remove waste within 3 weeks. Alan Jacqueshttp://www.limerickpost.ie Predictions on the future of learning discussed at Limerick Lifelong Learning Festival Advertisement Limerick Artist ‘Willzee’ releases new Music Video – “A Dream of Peace” Print TAGSAl WordenCllr Kevin SheahanlimerickLimerick City and County Council Facebook Limerick’s National Camogie League double header to be streamed live
On Thursday, December 8, at 1 pm, an audible sounding will be conducted on the 37 sirens located within the Vermont Yankee ten-mile emergency planning zone.The pole-mounted sirens are located in the Vermont towns of Brattleboro, Dummerston, Guilford, and Vernon, and in the New Hampshire towns of Chesterfield, Hinsdale, Richmond, Swanzey, and Winchester. In Massachusetts, the sirens are located in Gill, Colrain, Leyden, Bernardston and Northfield.The three-minute siren testing is being conducted by the Vermont, New Hampshire and Massachusetts state public safety agencies in compliance with the regulations of the Federal Emergency Management Agency to ensure the effectiveness of the notification system.Residents with questions on the annual testing can contact their town’s emergency management director or Mark Gilmore at Vermont Yankee at (802) 258-4168.
American Psychological Association 21 July 2015Family First Comment: Well, well, well, …. here’s a study that you may not hear about. “Advertisers hoping to sway consumers might want to rethink running spots within media with violent or sexual themes, and might do better if the ads themselves have a G-rating….. Brands advertised during commercial breaks in violent media were remembered less often, evaluated less favorably, and less likely to be purchased than brands advertised in nonviolent media…. brands advertised during commercial breaks in media with sexual overtones were viewed less favorably than those advertised in media with no sexual content.”Advertisers hoping to sway consumers might want to rethink running spots within media with violent or sexual themes, and might do better if the ads themselves have a G-rating, according to a study published by the American Psychological Association. Instead, violent and sexual media content may impair advertising’s effectiveness and ultimately deter purchasing, the research found.“We found almost no evidence that violent and sexual programs and ads increased advertising effectiveness,” said Brad J. Bushman, PhD, professor of communication and psychology at The Ohio State University, and a co-author on the study, which appeared in the journal Psychological Bulletin®. “In general, we found violent and sexual programs, and ads with violent or sexual content decreased advertising effectiveness.”Bushman and lead author Robert B. Lull, PhD, a doctoral candidate at The Ohio State University at the time of the research, conducted a meta-analysis of 53 studies comprising 8,489 participants that were conducted through 2014. The goal was to determine the influences of violent and sexual content on advertising effectiveness as measured by brand memory, brand attitudes and buying intentions. The studies focused on a variety of media, including movies, television programs, video games and print. Some studies looked not only at violent and sexual content in the media themselves but also the content of the advertisements.The researchers found that violence appeared to have the greatest influence, but in a negative way. Brands advertised during commercial breaks in violent media were remembered less often, evaluated less favorably, and less likely to be purchased than brands advertised in nonviolent media.Sexual content had a little influence, but not as much. Brands advertised during commercial breaks in media with sexual overtones were viewed less favorably than those advertised in media with no sexual content, but there was little difference in viewers’ brand memory or intention to buy.The researchers also looked at the content of the advertisements themselves. While they found no significant effects of violent or sexual content in advertisements, they did note that in a few studies when media content and ad content were congruent (e.g., a violent ad in violent media or a sexual ad in sexual media), viewers were more likely to remember the ads and had a stronger intention to buy the product. As the sexual content of an ad increased (i.e., from suggestive poses to full frontal nudity) viewers’ memory, attitudes and buying intentions all decreased, Lull said.Article: “Do Sex and Violence Sell? A Meta-Analytic Review of the Effects of Sexual and Violent Media and Ad Content on Memory, Attitudes and Buying Intentions,” by Robert B. Lull, PhD, and Brad J. Bushman, PhD, The Ohio State University. Psychological Bulletin, published online July 20, 2015.READ MORE: http://www.apa.org/news/press/releases/2015/07/sex-violence.aspx